Missy Ruthven, owner of Austin Tri-CyclistWe would like to thank Missy, the owner of Austin Tri-Cyclist, for her generosity and adding a prize to support our giveaway. Evalesco is having a drawing for athletes who sign up using Robert Renaud as a Brand Ambassador referral since Life Time Tri is not offering a discount code for the CapTex Triathlon this year. Our prizes are valued more than the 10% discount codes we offered last year. The event is held in Austin, Texas on Memorial Day, Monday May 25, 2015.

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graduateI’ve noticed a trend in this generation with the rise of¬†entrepreneurism since the advent of the Internet. The attitude of Generation X and Y should not go unnoticed. The ideals of yesteryear of going to college, finding a career, spending the majority of your life trying to make it to middle management and retiring comfortably before you are dead is no longer the “American Dream”. This generation wants quality over quantity with purpose over a paycheck. The dreams of working inside a cubicle, however glamorous that may sound, might as well be a coffin.

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alibabaNowadays it doesn’t take much initiative to become self employed. It takes a dream and a goal. It doesn’t really take that much money to get started. With online resources such as Ebay, Amazon, and Craigslist, your marketplace has already been established. Sourcing inventory through sites such as Alibaba are an entrepreneur’s paradise.

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I have lots of friends and colleagues who produce incredible work. I am astonished by their creativity in music, photography and video production. But I am an entrepreneur. I work in marketing. I always want to help them by suggesting ways to monetize their efforts. Heck, if they can make more money doing what they are already doing, then they will have the time to produce more great work.

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