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I’ve noticed a trend in this generation with the rise of entrepreneurism since the advent of the Internet. The attitude of Generation X and Y should not go unnoticed. The ideals of yesteryear of going to college, finding a career, spending the majority of your life trying to make it to middle management and retiring comfortably before you are dead is no longer the “American Dream”. This generation wants quality over quantity with purpose over a paycheck. The dreams of working inside a cubicle, however glamorous that may sound, might as well be a coffin.